Journal
Are journals dead?
Maybe.
But just in case they aren’t, and you come across an entry, I hope you find something. Anything. A little inspiration, a few words of encouragement. Maybe something you were looking for or maybe something you didn’t know you need. Whatever it is, I hope you find it.
And if you do…
Then it’s all worth it.
Why Strategic Design Matters
We often see brands sharing messages like “Buy our product,” “Buy it from us,” or “If you buy my product, you will be _____. These messages align directly with what, how, and why should you care. However, the key lies not only in the content of these messages but also in the consistency of their delivery. It’s not just about what you say, it’s about how you say it.
How to use Storytelling on a Smaller Scale
Storytelling isn't just for deep-pocketed brands. Stick with me, and I'll show you how to sprinkle some storytelling magic on your brand, no matter the size with 10 prompts to get you started ASAP.
The Difference Between Branding and Visual Identity
Since the late 80s, when the term "brand" first made its debut, its meaning has taken a wild ride. Nowadays, its elusive concept has stirred up a bit of chaos in the design realm, making it a challenge to neatly categorize services.
4 Ways to Incorporate Summer into your next Photoshoot
When we think of Summer, we think water, sea, sand, pool, and while this is all great imagery… It can be challenging to have access to it, not to mention costly. This is why, I will show you how to bring those flowy glowy vibes to your images without going to the beach.
How To Get Started With Seasonal Marketing
Preparation is crucial in any plan. Starting too early can wreck your campaign, and starting too late can affect its effectiveness. But, even though the timing can be tricky, seasonal marketing pushes are excellent opportunities to form genuine connections with your audience throughout the year.
Why Invest In Seasonal Marketing?
One of the pains of being an entrepreneur is the inconsistency in the flow of clients coming in throughout the year. Understanding your audience's motivation to purchase from you is critical, but also the distractions they face that affect them into not making a purchase.
Difference Between Customer Satisfaction & Delight
Customer satisfaction and customer delight are not interchangeable terms, but both are important in creating a successful customer experience. They are essential in creating customer loyalty, which can eventually lead to brand ambassadors. This is why I want to define both terms for you, so you have a clear understanding of each and how they can benefit your brand.
Are You In Love With Your Business?
Are you in love with your business? Do you love the way it functions? The way it’s seen? Many people with exceptional services and products mistakenly believe their product will speak for itself, but this is only partially true. People often judge a brand based on its presentation, even if they don't mean to.
Attracting Your Ideal Audience Is A Lot Like Dating
Attracting your ideal audience is a lot like dating. It's not about forcing someone to be with you, it's about drawing them in and seeing if they're the right match for you. It's a dialogue of getting to know one another until feelings become involved. Brands abide by the same rules.
Not Just Goals, Habits.
I read Atomic Habits this past year (2022) and it blew my mind. The idea of combining goal-setting with habits was amazing. We are all familiar with breaking goals into small steps, but making them part of our daily habits and making them so easy that following them requires no effort was a revolutionary concept to me.
What the Heck is Manifesting?
Manifesting is such a buzzword and yet not many people have a clear definition of what it is. I was curious so I dug for more info and here is what I found.
Why Are Your Goals Failing?
Have you ever set goals for yourself at the start of a new year, only to break them soon after? Have you ever promised yourself to lose weight, organize your books, stay consistent on social media, and update your website - only to horribly fail?
A Founder’s Purpose is not a Brand’s Why
We are all born with a purpose. Something inherently attached to the core of who we are that moves us into action. Something so abstract that it feels almost impossible to put into words, but that makes us happy when we act on it.
5 Tips To Bring Humanity To Your Brand
If you are a small business, you can infuse your brand with humanity in a way that big corporations try, but can’t. Here are 5 ways to make your brand more human, right now.
Falling For You—Fall Seasonal Inspiration
Feeling inspired and creative for seasonal content can be challenging. The three months of the year bring lots of stress for many people, especially entrepreneurs.
Jump Start Your Content Brainstorming
Don’t you love the stress in the air when a holiday is approaching and you have no time to sit and brainstorm for seasonal content that feels like your brand?
Love Letter To Notion
Notion was the answer I was looking for. What I love most about it, is that its interface is so simple, that it can be as easy or as complex as you want it to be.
Words Can Make It Or Break It
We all know messaging is what gets it done. It doesn’t matter how lovely your design is, or how beautiful the photo you posted is, it is what you say that makes it or breaks it.
Balancing Motherhood & Entrepreneurship
For the longest time, I struggled to find the balance to take care of Zara while trying to run my business. She needed me all day long, and answering emails seemed like the only thing I could do when she was around.
Listen To Your Self-Brand Audit
Your gut is telling you that something in your business is not right. Maybe it is not completely wrong, but it can definitely, be better.