Journal
Are journals dead?
Maybe.
But just in case they aren’t, and you come across an entry, I hope you find something. Anything. A little inspiration, a few words of encouragement. Maybe something you were looking for or maybe something you didn’t know you need. Whatever it is, I hope you find it.
And if you do…
Then it’s all worth it.
The Difference Between Branding and Visual Identity
Since the late 80s, when the term "brand" first made its debut, its meaning has taken a wild ride. Nowadays, its elusive concept has stirred up a bit of chaos in the design realm, making it a challenge to neatly categorize services.
How To Get Started With Seasonal Marketing
Preparation is crucial in any plan. Starting too early can wreck your campaign, and starting too late can affect its effectiveness. But, even though the timing can be tricky, seasonal marketing pushes are excellent opportunities to form genuine connections with your audience throughout the year.
Why Invest In Seasonal Marketing?
One of the pains of being an entrepreneur is the inconsistency in the flow of clients coming in throughout the year. Understanding your audience's motivation to purchase from you is critical, but also the distractions they face that affect them into not making a purchase.
Difference Between Customer Satisfaction & Delight
Customer satisfaction and customer delight are not interchangeable terms, but both are important in creating a successful customer experience. They are essential in creating customer loyalty, which can eventually lead to brand ambassadors. This is why I want to define both terms for you, so you have a clear understanding of each and how they can benefit your brand.
A Founder’s Purpose is not a Brand’s Why
We are all born with a purpose. Something inherently attached to the core of who we are that moves us into action. Something so abstract that it feels almost impossible to put into words, but that makes us happy when we act on it.
Listen To Your Self-Brand Audit
Your gut is telling you that something in your business is not right. Maybe it is not completely wrong, but it can definitely, be better.
The Human Factor In Branding
All brands have a human side and a business side, and you need both to have a successful company. Yup. BOTH. The business side focuses on nailing your product or service, and making it profitable.
Start Your Brand With Brand Strategy First
Starting a brand requires strategic thinking. It isn’t just coming up with a name, colors, and a catchy tagline. You should at least answer a few questions that define your brand’s values to create an intelligent representation of it.