MARISSA ELECCION
Rich Spaces don’t Require Rich Owners
Marissa is the coolest and most hip chick. Her background is impressive and her design inspired by so many cultural influences that the word that comes to mind when describing her style is “rich.” She recently moved to New Orleans and needed a branding that could attract potential local clients.
We created a strategy that appealed to the charm of Nola while highlighting her LA and NY background. The result? A layered, laid back, modern branding full of personality and references to the East and West cities in her heart.
BRAND STRATEGY
BRAND IDENTITY
CONTENT STRATEGY
TEMPLATE CREATION
BUSINESS CARDS DESIGN
NY and LA Influenced Design
From the first meeting, I could tell Marissa had a unique style. She lived in New York City and Los Angeles, and both places influenced her design. Her laid-back LA vibes and the lux of her NY background needed to be part of her differential. We opted for adding these as a small brand mark to have a prominent space in her brand.
CLEVER
/
LAYERED
/
LAID BACK
/
EDGY
/
WARM
/
APPROACHABLE
/
CLEVER / LAYERED / LAID BACK / EDGY / WARM / APPROACHABLE /
Feel Good,
Do Good
A purpose that lays the foundation of a brand can be a great way to differentiate your brand. Marissa believes that a space that makes her clients feel good, is also a way to help them, do good. Being such a core element of her brand, we gave it a prominent space with a brand mark she could use as another way to communicate her brand’s personality.
Style For Everyone
New Orleans is a city that values history, where the cost of living is expensive. Marissa’s ideal clients are young adults who aspire to live in modern luxury without millionaire budgets. A strategic positioning that we had to incorporate in her messaging in order to make her interior design services approachable and attracting to her clientele age group.
Rich Spaces don’t require Rich Owners
This controversial copy came from one of Marissa’s best attributes. She is extremely crafty and resourceful with a budget. Her thrifting is on point, and she knows where to look for those hidden gems. Her use of old pieces not only makes her designs more affordable but a richer experience. An attribute we recognize her young Nola audience will find attractive, so we made sure to articulate it to be a part of her brand’s core beliefs.
