FOODNEY
Vegan Cookies with Bold Dreams
Diego, the founder, and heart of his brand is motivated by helping others, especially if they bark. The social aspect of his brand is so important that we made it part of his brand’s core. Our main challenge-Making them look as cool as they are while creating a brand message that can’t be so easily ignored.
You only have to talk to him to see how passionate and determined he is to change the world, so we gave him the tools to do it. Bringing him as the face of the company, as well as revamping his brand message to motivate action was the most drastic change to his brand’s strategy.
BRAND STRATEGY
BRAND IDENTITY
PACKAGING
CONTENT STRATEGY
CONTENT CREATION
CUSTOM ILLUSTRATION
PHOTOGRAPHY DIRECTION
COPYWRITING
A Color that Cant be Ignored
Being the vibrant, colorful, and full-of-life brand they are, we needed to find a way to keep the spirit intact while steering away from the primary and dated colors they were using. We opted for a color palette that felt vibrant in a sophisticated way. Blues, a bright pink, and a neon pop was the choice we picked.
MODERN
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FUN
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INTENTIONAL
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VIBRANT
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COOL
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MODERN / FUN / INTENTIONAL / VIBRANT / COOL /
Purposeful Content for Greater Impact
One of the biggest transformations with Foodney was their content strategy. They knew they needed to create more value but weren’t exactly sure how. We created a robust strategy and a content calendar planned for five months of community building, brand awareness and social campaigns. Our favorite ideas are the “Neon Wall,” and “Foodney Talks.”
Showstopper Packaging
Diego had lots of clarity on foodney’s future. His main goal was to enter national supermarkets to be able to grow exponentially, and consequently donate more to the cause. For that to happen, we needed his packaging to turn heads and stand out in the gondola.
We opted to go from doypacks to boxes, and color bleed the printing for a more premium look. We also opted to move the product photography to a lateral side, to differentiate the brand from its competitors. A bold move, that has already paid off. We packed the box with curated messaging and the brand’s manifesto on the back, prioritizing the brand’s why over the product’s features
Slaying Goals One Cookie at a Time
After only six months since foodney’s launch (Mar 2022) they have been able to enter more than thirty new physical stores, and have organized the Funraise Fest. A festival to celebrate the tenth anniversary of Voz Animal (the animal shelter they helped with a fourth of their profits)
As you can see, they are doing pretty freaking well.
