EMMA ROSE
More Slow Living & Flower Giving
Pierina came to me looking for a better name and look for her brand. She didn’t feel like it represented her, and wanted a drastic change to move to the next level. We digged deep into her strategy to uncover her purpose, and discovered her deep connection to slow living and minimalism. Two concepts, that now have a prominent place in her new branding.
We aligned her personal taste, her niche and a powerful message to lure her clients with delicasy, class, and elegance; and as a result created a brand, she loves and worthy of her legacy.
BRAND STRATEGY
NAMING + TAGLINE
BRAND IDENTITY
CONTENT STRATEGY
TEMPLATE CREATION
A Name to Outlast All Trends
From the very beginning we knew we wanted to incorporate an option with “Emma.” Pierina’s daughter’s name would give her the timeless and special vibe we were looking for it. We presented a few options, Emma Blooms, Emma’s Garden, but landed on Emma Rose. A beautiful duo, both conceptually and lyrically.
SIMPLE
/
MINIMALIST
/
ORGANIC
/
DELICATE
/
ROMANTIC
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SIMPLE / MINIMALIST / ORGANIC / DELICATE / ROMANTIC /
BRAND TAGLINE
“More Slow Living and Flower Giving”
Her tagline, on the other hand, did not come as easy; but once we connected this idea of living more intentionally by admiring the beauty of life through simplicity and exposure to nature, we knew we had something. “More Slow Living and Flowers Giving” is a call for people to slow down, to enjoy the simple things in life, and to share hapiness with others.
Sometimes,
Less is More
A big misconception in marketing is that the more work, options, information we show, the more options we have to reach our audience. This is not only false, it is also counterproductive. Pierina needed to simplify her message and prioritize quality over quantity. We worked on her content strategy and her styling to visually elevate her brand, and say and show less with greater impact.
Curated Styling & Photography
Pierina’s Instagram page was a collage of different photographic styles. She needed consistency and a guide on how to apply her new branding into a style of product photography that was aligned with everything else. Because of her industry and the logistics behind it, we had to create a photography art direction guide she could apply herself at home, and while working with other vendors. As well as recommendations on backgrounds, props and color application to the styling of her images.
